2 august 2018, thursday
Driving Purposeful Business through Digital Innovation
Google, Facebook, Apple, Amazon, Uber, Airbnb
.......all have something in common. They successfully operate digital platform business models that scale at an unprecedented pace. These companies conduct business beyond their respective industry boundaries. They became ecosystem orchestrators driven by purpose. In ecosystem strategy, value sharing is bound to be more inclusive, and therefore more sustainable. As a result, the rules of doing business are radically different from the ones used by traditional companies. Classic business concepts such as industry and value chain became irrelevant. More than ever, business leaders need to understand the fundamentals of platform and ecosystem strategic thinking to thrive in the digital age.