Unprecedented technological advancements have democratized information and created new opportunities for organizations to co-create with their customers. Today, an organization’s competitive advantage hinges on its ability to understand and meet the needs of an increasingly well-informed customer base. To help organizations transform from service or product-driven to customer-driven businesses, leaders must themselves self-disrupt to develop a new customer-centric strategic mindset.
This talk will challenge you to adopt a “growth mindset” which fosters curiosity in seeking opportunities to learn and improve existing competencies. This includes learning to face and overcome fear to become a better and inspirational leader. By embracing personal disruption, leaders will be better positioned to successfully build a customer-centric culture. The speaker will explore how to leverage great leadership skills to align a customer-centric culture with a complementary strategy to outperform competitors, and as a result create long-term competitive advantage that competitors find difficult to challenge or replicate.
Joining the leadership discussion are Prof. Kevyn Yong, Dean of ESSEC Asia-Pacific and Prof. Cedomir Nestorovic, Program Director of the ESSEC & Mannheim Executive MBA Asia-Pacific program.
ceo, rea GROUP sINGAPORE & MALAYSIA
PROF. KEVYN YONG
DEAN OF ESSEC ASIA-PACIFIC
ASSOCIATE PROFESSOR OF MANAGEMENT
PROF. CÉDOMIR NESTOROVIC DIRECTOR, ESSEC & MANNHEIM EXECUTIVE MBA ASIA-PACIFIC
TEACHING PROFESSOR, MANAGEMENT DEPARTMENT INTERNATIONAL MARKETING & GEOPOLITICS